Score one for butter awareness

Posted by Jul on 10 October 2007

They spread it on sandwiches by the gallon. They slather it on pretzels by the kilo. But apparently, the Swiss are just not consuming enough butter.

Their butter levels have become so dangerously low, in fact, that the Swiss Butter Council* has decided to intervene. To increase local butter awareness, the SBC has implemented an aggressive ad campaign to let the public know about how very natural eating copious amounts of butter really is.**

Thanks to TQE’s recent buttery post for reminding me to bring this important subject to my readers’ attention. Now go spread butter on something and eat it. Or your skin will turn unnaturally brown. Or something.

* OK, so I made this part up. There is no such thing as the Swiss Butter Council, at least as far as I know. The people behind the campaign are the mysterious butter.ch folk. Be sure to stop by their site and play the buttermeter game. Increase your butter levels today!
** At the very least, it’s more natural than wearing metallic bikini underwear.

Tags: food, Switzerland

Comments (11)

• 
  Amelie

  October 11th, 2007

  If you don’t eat butter your head and neck will have a different skin tone to the rest of your body?

  Is it just me or does the head look like it doesn’t belong to that body?

• 
  Buda Baby

  October 11th, 2007

  I must say, those boys are some very fit butter-eaters.

  There’s a campaign here in Hungary to get people to eat more red meat. As though the typical Hungarian meal isn’t already meat with a side of meat, topped with sour cream and paprika. Moderation, shmoderation.

• 
  tqe / adam

  October 11th, 2007

  I want this t-shirt. Unfortunately it’s only available in M.

• 
  Jul

  October 11th, 2007

  Amelie – I noticed that, too. How funny that they would paste together their non-butter-eater.

  BB – That’s too funny. Reminds me of the “beef – it’s what’s for dinner” ads in the US.

• 
  Jul

  October 11th, 2007

  TQE – obviously people who eat butter don’t grow beyond a size M?

• 
  My Brand New Swiss Life

  October 12th, 2007

  Butter awareness is so important these days…

• 
  CanadianSwiss

  October 12th, 2007

  After seing that non-butter eater on the right, I’ll stick to moderate, but definitely butter consumption. BWT, where’s the deflating valve on that guy?

• 
  Roam2Rome

  October 13th, 2007

  No, we don’t want to be unnaturally brown or something

  Had to ask myself, is there really a butter council? Then I read your footnote… cute! Sense of humor

• 
  Princess Cat's Pajamas

  October 13th, 2007

  I’m so proud of myself… we just had our “going to the restaurant” unit in our German class last week, so I could actually read the ad.

  I think the metallic bikini underwear has scarred me, though…

• 
  The Big Finn

  October 16th, 2007

  Wait a second…

  So, I should: stop going to the gym, stop taking vacations to sunny destinations, and start eating butter?

  That’s going to involve some serious lifestyle changes.

• 
  Geoff

  October 16th, 2007

  Apparently the eating butter thing only works if a) it’s Swiss butter and b) you wash it down with Swiss wine.

  First time I saw it (from the car) I thought it was an anti-butter ad, but what’s really annoying is that you just cannot get the spreadable, relatively healthy, butter tasting (eg I can’t believe it’s not butter, or Utterly Butterly) products here. So maybe based on that, butter is healthier than the horrid margarine?