Interesting names for convenience foods
Today’s post is a guest post from a friend and former blogger in Switzerland. Enjoy.
I was browsing in the local Coop and came across something which made me do a double take, a drink with the logo “plan b” in large letters on the label. I can see how the name came about, the new line for Coop is packaged foods, the idea being you don’t have time to cook so the backup plan is to grab something that’s pre-made and ready to go.
For those who don’t know, which seems to include the Coop marketing department, “plan b” is also the very-well-known name for emergency contraceptive pills in the US, presumably named with a similar train of thought (as in, the first plan went wrong so now you need another one…) So as far as I, any Americans, and anyone familiar with the abortion debate in the US is concerned, Coop is now selling an emergency contraceptive that comes in the form of milkshakes, juices, or for those who need a few more calories with their birth control, mac and cheese.
A note to marketing departments around the world:
Google is your friend.
Love,
Your Swiss correspondent.
