
The long-awaited Sihlcity is finally open. The heralded new structure is large and contains retail shops, eateries, AND a cinema. All under one roof. How wacky is that? This article in SwissInfo gives us the inside scoop:
Zurich's tourist board has already hailed the complex as a unique entertainment concept and expects it to be a magnet for foreign visitors.
Psst... tourist board, c'mere a minute. Let me let you in on a little secret... it's called a "mall" and there are about a gazillion of them already in existence, hidden away in this little country called the USA.
"It will be a key part of Zurich tourism as it offers new depth and richness to the existing attractions of Bahnhofstrasse and the old town. It brings everything together, shopping and entertainment, in one area so people don't really have to move to enjoy it," tourist board head of operations Markus Salzmann told swissinfo.
Right, so if you haven't noticed, the lack of movement is kind of what's getting Americans in trouble. That and all those Sbarro pizza slices and giant frosted cookies. Really, not as good of an idea as it sounds.

Actually there is one aspect of Sihlcity which is definitely different from American malls - its Roman Catholic chapel. Now I'm sure Americans have come up with the chapel-in-the-mall concept, too, or are about to any day now. But the reasoning behind the placement is altogether different: "Some people may just want a quiet refuge to get away from the bustle, but others like the anonymity of a shopping centre. They can visit the chapel without being seen by people they know who may ask what they are doing here." Where I grew up, being seen was the number one reason TO go to church. Funny that people here might actually want to hide it...
Anyway, you're not going to find much privacy anywhere in Sihlcity these days, because the place is jammed packed with at least half the population of Switzerland, all crowding into stores that are basically the same as the ones on Bahnhofstrasse. I don't think I've ever seen such long lines to get on an escalator in my life. Ah, consumerism.