Tomorrow (Saturday, October 17th, 2009) afternoon Munich will experience its first Carrotmob. If you understand German, watch the video below (if you don’t, check out Carrotmob’s English-language website):
[youtube=http://www.youtube.com/watch?v=p6rRnkr9Akw]
The idea behind Carrotmob is to reward businesses which pledge to become more environmentally-friendly by delivering a bunch of consumers to their door. In this case, a small Munich grocer has signed up to spend 30% of their sales from the Carrotmob to make environmentally-friendly improvements to their refrigeration system.
Tomorrow’s Munich Carrotmob will take place from 12 to 3 PM at Löwenzahn, Lindwurmstraße 135. There are Carrotmobs in many other cities (especially around the US), so if you can’t make it to Munich tomorrow, try looking for one in your area.
UPDATE: The Carrotmob was a success! Despite crappy weather, their money-raising goals were reached. When we went there seemed to be the perfect number of people milling around and buying things – no long line, but it was definitely the busiest shop on the block by far. Unfortunately the rain made us not so eager to stick around and listen to the band play, but it was still a fun time.
Yay! Can't recommend it enough. A friend of mine was involved in setting up the first one in Berlin back in June and it was a smashing success:
http://www.carrotmobberlin.com/ergebnisse
So they're organizing a second one, to take place on October 24th. If you can't be in Munich this weekend, go to the one next weekend in Berlin!
http://www.carrotmobberlin.com/derzweite/das-prinzip
*hups* That's my greengrocer….
Mandi – cool that they are all over Germany.
Corregio – did you go for the mob?